HINDUNILVR vs ITC
Side-by-side comparison of Hindustan Unilever Ltd. and ITC Ltd.. Descriptive only — not investment advice.
Hindustan Unilever Ltd.
FMCG
Quality Score: 66/100
ITC Ltd.
FMCG
Quality Score: 61/100
At a glance
| Metric | HINDUNILVR | ITC |
|---|---|---|
| Quality Score | 66/100 | 61/100 |
| P/E (trailing) | 50.5 | 18.9 |
| Forward P/E | 42.7 | 18.4 |
| ROE | +21.6% | — |
| Profit margin | +23.3% | +43.9% |
| Debt-to-equity | 3.02 | 0.51 |
| Dividend yield | +1.92% | +4.67% |
| 1Y price return | -2.2% | -26.6% |
| From 52w high | -16.2% | -28.0% |
| Analyst rating1 = Strong Buy, 5 = Strong Sell | 2.05 | 2.61 |
Highlighted value = better on the metric (lower for P/E, D/E, drawdown, analyst rating; higher elsewhere). Descriptive only.
Snapshots
Hindustan Unilever (HINDUNILVR) trades at ₹2,287.70, 4.3% below its 200-DMA of ₹2,390.37, with a 52-week drawdown of -16.16% and a flat 1-year return of -2.18%. Q4 FY26 results showed 6% volume growth and 8% YoY revenue growth, beating estimates, while trailing PE stands at 50.5 and forward PE at 42.7 on a D/E of 3.02. ROE of 21.6% and a 5-year earnings CAGR of 21.4% reflect strong profitability, though 5-year revenue CAGR of 4.3% signals modest top-line growth.
ITC trades at ₹307.45, down 26.6% over the past 12 months and 28% below its 52-week high, sitting 15.2% under its 200-DMA. At a PE of 18.89 the stock is the cheapest in its FMCG peer group by a wide margin (peers range 50–81x), while carrying a 43.89% profit margin and a 4.67% dividend yield. Five-year earnings growth is flat at 0% despite 6.7% revenue CAGR, and quality score of 44 ranks 5th of 6 peers.
Pros
- ✓5-year earnings CAGR of 21.4% significantly outpaces 5-year revenue CAGR of 4.3%, indicating sustained margin expansion over the period.
- ✓ROE of 21.6% was above 15% in 4 of the available measurement years, and FCF was positive in 4 of those years, reflecting consistent capital generation.
- ✓Q4 FY26 results reported 6% volume growth beating consensus estimates, with revenue up 8% YoY — the strongest near-term operational data point in the recent record.
- ✓Quality score of 58 ranks 2nd among 6 FMCG peers tracked, and the stock holds 2nd-lowest PE (50.5) in the peer set, which spans from 18.9 (ITC) to 81.6 (Nestle India).
- ✓Lowest PE in the FMCG peer group at 18.89x, versus a peer range of 50–81x (HINDUNILVR 50x, NESTLEIND 81x, BRITANNIA 52x, GODREJCP 57x, TATACONSUM 76x).
- ✓Profit margin of 43.89% stands as the most distinctive fundamental metric in this data set — well above the level typical of packaged-goods businesses.
- ✓Dividend yield of 4.67% is the highest income return visible among the FMCG peers in this cycle.
- ✓FCF-positive in 4 of the last available years and consistency score of 81, indicating above-average earnings reliability relative to reported peers.
Cons
- ✗Debt-to-equity of 3.02 is rising and stands well above the typical FMCG sector range, introducing leverage risk that is uncommon for a consumer staples name of this profile.
- ✗Price has remained below the 200-DMA for a sustained period, with a -16.16% drawdown from the 52-week high and a -2.18% 1-year return despite positive operational results.
- ✗5-year revenue CAGR of 4.3% is low relative to the premium valuation (PE 50.5); if margin expansion plateaus, earnings growth could revert toward the revenue growth rate.
- ✗Consistency score of 57 and quality score of 58 place the stock in mid-tier within FMCG peers despite its size and brand strength, suggesting the data does not strongly differentiate it on a composite quality basis.
- ✗Five-year earnings growth of 0% against 6.7% revenue CAGR signals that profitability has failed to compound over the measurement window — a sustained divergence between top-line and bottom-line growth.
- ✗Price is 15.2% below the 200-DMA (₹307.45 vs ₹362.33) and has declined 26.6% over 12 months, reaching levels described in press coverage as a 3-year low.
- ✗Quality score of 44 ranks 5th out of 6 FMCG peers on the composite metric used in this analysis, despite the superior profit margin — indicating structural offsets such as capital intensity, cigarette-regulatory risk premium, or ROE drag.
- ✗FII outflows are cited in recent news as a direct pressure on the stock; the combination of index weight reduction and foreign selling has coincided with the sustained price decline.
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For informational purposes only. Not investment advice. VivaTrades is not a SEBI-registered Investment Adviser or Research Analyst. Comparison reflects current public data; consult a registered adviser before any investment decision.

