HINDUNILVR vs ITC
Side-by-side comparison of Hindustan Unilever Ltd. and ITC Ltd.. Descriptive only — not investment advice.
Hindustan Unilever Ltd.
FMCG
Quality Score: 60/100
ITC Ltd.
FMCG
Quality Score: 48/100
At a glance
| Metric | HINDUNILVR | ITC |
|---|---|---|
| Quality Score | 60/100 | 48/100 |
| P/E (trailing) | 45.8 | 17.6 |
| Forward P/E | 38.8 | 16.7 |
| ROE | — | — |
| Profit margin | +22.6% | +25.9% |
| Debt-to-equity | 3.02 | 3.29 |
| Dividend yield | +2.11% | +5.66% |
| 1Y price return | -16.5% | -29.3% |
| From 52w high | -23.6% | -31.5% |
| Analyst rating1 = Strong Buy, 5 = Strong Sell | 1.95 | 2.38 |
Highlighted value = better on the metric (lower for P/E, D/E, drawdown, analyst rating; higher elsewhere). Descriptive only.
Snapshots
HINDUNILVR last traded at ₹2,064.90, down 16.49% over the trailing 12 months and 23.55% below its 52-week high, with price below both the 50-DMA (₹2,134.85) and 200-DMA (₹2,245.39). The stock carries a trailing PE of 45.81 against 5-year revenue growth of 5% and earnings growth of 8.4%, and ranks 4th of 6 tracked FMCG peers on quality score (44) while ranking 2nd of 6 on PE. Mean analyst rating stands at 1.95 across 38 analysts on a 1-5 scale where lower is more constructive.
ITC trades at ₹279, down 29.25% over the past 12 months and 31.47% below its 52-week high, currently below both its 50-day (₹284.88) and 200-day (₹318.36) moving averages. Fundamentally it carries a 17.62 PE (16.66 forward) against FMCG peers in the 45.8-75.7 PE range, a 5.66% dividend yield, and a quality score of 29 - last among six tracked FMCG names - alongside 5-year revenue growth of -11.1% and earnings growth of -16%. Mean analyst rating stands at 2.38 across 33 analysts (1-5 scale, lower = more constructive), and recent news flow spans reports of ratings upgrades alongside coverage of margin pressure tied to a cigarette tax hike.
Pros
- ✓Profit margin of 22.64% and a trailing PE of 45.81 that ranks 2nd-lowest (cheaper) among the 6 tracked FMCG names, behind only ITC (PE 17.62) and below NESTLEIND (75.72), TATACONSUM (65.25), GODREJCP (54.81) and BRITANNIA (51.85).
- ✓Persistence data shows ROE above 15% in 4 of the tracked years and positive free cash flow in 4 of the tracked years, with a consistency score of 57.
- ✓Dividend yield of 2.11% alongside 5-year earnings growth of 8.4%, ahead of the 5-year revenue growth of 5% over the same stretch.
- ✓Mean analyst rating of 1.95 across 38 covering analysts (1-5 scale, lower = more constructive).
- ✓Positive free cash flow in 4 of the last 5 tracked years and ROE above 15% in 4 of 5 years, per the persistence dataset.
- ✓Profit margin of 25.94%, among the higher levels tracked in this FMCG set.
- ✓Debt-to-equity of roughly 0.03x (raw metric 3.293, scaled), well below typical manufacturing leverage levels.
- ✓Lowest PE (17.62) of the six tracked FMCG peers (peer range 45.8-75.7), paired with a 5.66% dividend yield.
Cons
- ✗Price sits below both the 50-DMA and 200-DMA, down 16.49% over 12 months and 8.2% over 3 months, and is 23.55% below its 52-week high.
- ✗Trailing PE of 45.81 (forward 38.79) is well above the company's own 5-year revenue growth (5%) and earnings growth (8.4%), a premium not obviously matched by the recorded growth trend.
- ✗Quality score of 44 ranks 4th of 6 in the tracked FMCG peer set, and the debt-trend indicator in the persistence data is recorded as rising (though absolute debt-to-equity remains low at roughly 0.03x).
- ✗Most recent quarterly net profit fell 3% YoY despite a 10% revenue increase, per news coverage dated 2026-07-28, with shares down 3.16% in the following session.
- ✗5-year revenue growth of -11.1% and 5-year earnings growth of -16%, indicating contraction in both top-line and bottom-line over the full measurement window.
- ✗Quality score of 29 ranks last (6th of 6) among tracked FMCG peers, versus a peer range of 39 (Britannia) to 57 (Nestle India); consistency score is 43.
- ✗Price down 29.25% over the trailing 12 months and 31.47% below the 52-week high, trading below both the 50-DMA (₹284.88) and 200-DMA (₹318.36).
- ✗Current-period ROE is not available in the dataset, and ROE / 1-year price change are null for all five tracked FMCG peers, limiting cross-sectional comparison to PE and quality score.
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