ITC Ltd.

NSE: ITC
NIFTY50
Analyst consensus:Constructive· 33 analysts
₹290.35-27.3%1Y
Last updated 02:58:35 IST· Public market feed (~15 min delay during market hours)

ITC Ltd.: A 30-second snapshot

ITC trades at ₹292.5, down 26.51% over the past 12 months and 28.16% below its 52-week high, with the price below both the 50-DMA (₹293.83) and 200-DMA (₹337.44). The stock carries a PE of 17.81 — the lowest among its 6 FMCG peers — alongside a dividend yield of 5.47% and ROE of 29.34%, set against 5-year earnings growth of -72.7% and revenue contraction of -5%. Debt-to-equity stands at 3.292 on a rising trend, and the quality score of 39 places ITC 5th of 6 in its FMCG peer group.

P/E

17.8

Forward P/E

16.7

ROE

+29.3%

Debt / Equity

3.29

Profit Margin

+26.2%

Div. Yield

+5.5%

5Y ROE > 15%

4/5

5Y FCF > 0

4/5

Quality

47/100

Recent context

  • ·Business Standard (May 29) reported ITC stock neared its 52-week low, having slipped 8% in one month and 21% year-to-date through that date; current price of ₹292.5 reflects a partial recovery from those levels.
  • ·ITC Hotels signed a 140-key Welcomhotel Jaipur property (June 18), continuing hotel segment expansion as a standalone listed entity following the ITC Hotels demerger.
  • ·Mean analyst rating of 2.5 across 33 analysts (1–5 scale, lower = more constructive), with news flow of 8 items rated 3 positive, 3 neutral, 2 negative over the tracked window.

Strengths

  • +ROE of 29.34% ranks 3rd among 6 FMCG peers and exceeds HINDUNILVR (21.6%) and GODREJCP (15.1%), with FCF positive in 4 of the tracked years.
  • +Dividend yield of 5.47% is notable in the FMCG sector context, where peers like NESTLEIND (PE 78.27) and HINDUNILVR (PE 48.71) carry materially higher valuations.
  • +PE of 17.81 and forward PE of 16.69 represent the lowest absolute valuation in the 6-stock FMCG peer set; nearest peer is GODREJCP at 55.08.
  • +Profit margin of 26.23% is consistent with ITC's diversified business mix, and RSI of 55.15 is in neutral territory, not in technically oversold range.

Weaknesses

  • 5-year earnings growth of -72.7% and 5-year revenue growth of -5% reflect sustained multi-year contraction across both metrics, extending well beyond any single quarter.
  • Price ₹292.5 remains below the 50-DMA (₹293.83) and 200-DMA (₹337.44), with a 26.51% 12-month decline and a 52-week drawdown of -28.16%; the stock has not reclaimed either moving average.
  • Debt-to-equity of 3.292 on a rising trend is elevated relative to the FMCG sector median, with declining earnings increasing the financial leverage risk profile.
  • Quality score of 39 places ITC 5th of 6 in the FMCG peer set, with consistency score of 43 and ROE above 15% in only 4 of the tracked years, indicating uneven fundamental quality.

Open questions

  • ?Does the 5-year earnings contraction of -72.7% reflect the accounting impact of the ITC Hotels demerger and subsidiary restructuring, or does it indicate deterioration in the core cigarettes and FMCG businesses?
  • ?How has ITC's debt-to-equity of 3.292 on a rising trend historically compared to its own 5-year average, and what is the intended path for de-leveraging post-demerger?
  • ?Given that the PE of 17.81 is the lowest among FMCG peers by a wide margin, what factors have historically caused the valuation gap between ITC and peers like HINDUNILVR and NESTLEIND to compress or widen?
  • ?If FCF has been positive in 4 of the tracked years and ROE remains at 29.34%, what explains the sustained price underperformance relative to the broader FMCG sector over the past 12 months?

Peer comparison: FMCG

Ranks 5 of 6 on quality
SymbolNameP/EROEQuality
ITCITC Ltd.You're viewing17.8+29.3%39
Industry avgacross 5 peers60.6+34.7%50
NESTLEINDNestle India Ltd.78.3+76.3%61
HINDUNILVRHindustan Unilever Ltd.48.7+21.6%58
BRITANNIABritannia Industries Ltd.49.5+53.3%50
TATACONSUMTata Consumer Products Ltd.71.5+6.9%45
GODREJCPGodrej Consumer Products Ltd.55.1+15.1%38

Technical state

Current price

₹292.50

SMA 50

₹293.83

SMA 200

₹337.44

RSI (14)

55.1 (neutral)

From 52w high

-28.2%

1Y return

-26.5%

3M return

+0.8%

50-DMA

Below

200-DMA

Below

Algorithmic support levels

₹292.14
₹287.96
₹279.39

Algorithmic resistance levels

₹302.85
₹305.92
₹309.47

Risk flags

  • high
    5-year earnings growth of -72.7% and 5-year revenue growth of -5% signal sustained multi-year contraction across both top-line and bottom-line; these are not single-quarter anomalies but reflect the full 5-year measurement window.
  • high
    Price ₹292.5 is below both the 50-DMA (₹293.83) and the 200-DMA (₹337.44); down 26.51% over 12 months with a 52-week drawdown of -28.16%. The stock has remained below its 200-DMA with nearest resistance cluster at ₹302.85–₹309.47.
  • medium
    Debt-to-equity of 3.292 is elevated vs FMCG peers, and the debt trend is classified as rising. Declining earnings alongside a rising debt load increases financial leverage risk in the context of a conglomerate undergoing restructuring.
  • medium
    Quality score of 39 ranks 5th of 6 FMCG peers (NESTLEIND 61, HINDUNILVR 58, BRITANNIA 50, TATACONSUM 45, ITC 39, GODREJCP 38). ROE above 15% in 4 of tracked years and persistence consistency score of 43 indicate uneven fundamental quality.
  • low
    1-year price-change data is null for all 5 sector peers, preventing relative-return ranking within the FMCG comparator set on that dimension.

Cross-section contradictions

  • ROE of 29.34% ranks 3rd among 6 FMCG peers and exceeds HINDUNILVR (21.6%), yet 5-year earnings growth of -72.7% and revenue contraction of -5% indicate the current-period return on equity has not compounded into sustained earnings growth over the measured window.
  • PE of 17.81 is the lowest among all 6 FMCG peers by a wide margin (next lowest GODREJCP at 55.08), yet this compressed valuation has not arrested a 26.51% 12-month price decline, with the stock 28.16% off its 52-week high.

For informational purposes only. Not investment advice. VivaTrades is not a SEBI-registered Investment Adviser or Research Analyst. Market data sourced from public feeds; consult a registered adviser before any investment decision.

Fundamentals & technicals: refreshed 25 Jun 2026 · refreshed daily at 01:00 IST

AI synthesis (narrative, snapshot, strengths/weaknesses, peer ranking): generated 21 Jun 2026 · rotates through NIFTY 500 every ~5 days