ITC Ltd.
NSE: ITCITC Ltd.: A 30-second snapshot
ITC trades at ₹279, down 29.25% over the past 12 months and 31.47% below its 52-week high, currently below both its 50-day (₹284.88) and 200-day (₹318.36) moving averages. Fundamentally it carries a 17.62 PE (16.66 forward) against FMCG peers in the 45.8-75.7 PE range, a 5.66% dividend yield, and a quality score of 29 - last among six tracked FMCG names - alongside 5-year revenue growth of -11.1% and earnings growth of -16%. Mean analyst rating stands at 2.38 across 33 analysts (1-5 scale, lower = more constructive), and recent news flow spans reports of ratings upgrades alongside coverage of margin pressure tied to a cigarette tax hike.
P/E
17.6
Forward P/E
16.7
ROE
—
Debt / Equity
3.29
Profit Margin
+25.9%
Div. Yield
+5.7%
5Y ROE > 15%
4/5
5Y FCF > 0
4/5
Quality
48/100
News
8 headlines · 2 positive · 2 negative
ITC shares 'buy' ratings are at eight-month high after multiple upgrades on Q1 results - CNBC TV18
CNBC TV18
India's ITC profit drops as cigarette tax hike hits core business - Reuters
Reuters
ITC Q1 preview: Analysts see 10-13% Y-o-Y dip in revenue, PAT - business-standard.com
business-standard.com
ITC Hotels Signs Welcomhotel by ITC Hotels, Rajgir; Strengthens Presence in Bihar - Hospitality Net
Hospitality Net
ITC Q1 results date and time: Firm to announce June quarter earnings next week; AGM on Thursday - Moneycontrol.com
Moneycontrol.com
Recent context
- ·Reuters (Jul 31) reported ITC's profit declined as a cigarette tax hike weighed on the core tobacco business.
- ·Business Standard (Jul 29) previewed Q1 results with analysts expecting a 10-13% year-on-year dip in revenue and PAT ahead of the print.
- ·CNBC TV18 (Aug 3) reported 'buy' ratings at an eight-month high following multiple analyst upgrades after Q1 results; separately, ITC Hotels announced a new Welcomhotel property in Rajgir, Bihar (Hospitality Net, Jul 28).
Strengths
- +Positive free cash flow in 4 of the last 5 tracked years and ROE above 15% in 4 of 5 years, per the persistence dataset.
- +Profit margin of 25.94%, among the higher levels tracked in this FMCG set.
- +Debt-to-equity of roughly 0.03x (raw metric 3.293, scaled), well below typical manufacturing leverage levels.
- +Lowest PE (17.62) of the six tracked FMCG peers (peer range 45.8-75.7), paired with a 5.66% dividend yield.
Weaknesses
- −5-year revenue growth of -11.1% and 5-year earnings growth of -16%, indicating contraction in both top-line and bottom-line over the full measurement window.
- −Quality score of 29 ranks last (6th of 6) among tracked FMCG peers, versus a peer range of 39 (Britannia) to 57 (Nestle India); consistency score is 43.
- −Price down 29.25% over the trailing 12 months and 31.47% below the 52-week high, trading below both the 50-DMA (₹284.88) and 200-DMA (₹318.36).
- −Current-period ROE is not available in the dataset, and ROE / 1-year price change are null for all five tracked FMCG peers, limiting cross-sectional comparison to PE and quality score.
Open questions
- ?Does the 4-of-5-year ROE and FCF persistence reflect a durable structural moat, or does it sit alongside the more recent 5-year revenue and earnings contraction?
- ?What specific factors explain the divergence between reported analyst-rating upgrades and the stock's 12-month price decline?
- ?How much of the recent profit pressure stems from the cigarette tax hike versus other segments (FMCG-others, hotels, agri, paperboards)?
- ?How does the quality-score ranking (last among six tracked FMCG peers) reconcile with the lowest-PE, highest-dividend-yield profile relative to those same peers?
Peer comparison: FMCG
Ranks 6 of 6 on quality| Symbol | Name | P/E | ROE | Quality |
|---|---|---|---|---|
| ITC | ITC Ltd.You're viewing | 17.6 | — | 29 |
| Industry avg | across 5 peers | 58.7 | — | 46 |
| NESTLEIND | Nestle India Ltd. | 75.7 | — | 57 |
| TATACONSUM | Tata Consumer Products Ltd. | 65.3 | — | 47 |
| GODREJCP | Godrej Consumer Products Ltd. | 54.8 | — | 45 |
| HINDUNILVR | Hindustan Unilever Ltd. | 45.8 | — | 44 |
| BRITANNIA | Britannia Industries Ltd. | 51.8 | — | 39 |
Technical state
Current price
₹279.00
SMA 50
₹284.88
SMA 200
₹318.36
RSI (14)
40.4 (neutral)
From 52w high
-31.5%
1Y return
-29.3%
3M return
-7.4%
50-DMA
Below
200-DMA
Below
Algorithmic support levels
Algorithmic resistance levels
Risk flags
- high5-year revenue growth of -11.1% and 5-year earnings growth of -16% show contraction in both top-line and bottom-line over the full measurement window, not an isolated period.
- mediumQuality score of 29 ranks last (6th of 6) among tracked FMCG peers, below the peer range of 39-57 (BRITANNIA 39, HINDUNILVR 44, GODREJCP 45, TATACONSUM 47, NESTLEIND 57); consistency score is 43.
- mediumPrice of ₹279 is down 29.25% over the trailing 12 months and 31.47% below the 52-week high, and trades below both the 50-DMA (₹284.88) and 200-DMA (₹318.36).
- lowCurrent-period ROE is null in the fundamentals block, and ROE / priceChange1Y are null for all five tracked FMCG peers, so cross-sectional peer comparison in this dataset is reliably measurable only on PE and qualityScore.
Cross-section contradictions
- Persistence data shows ROE above 15% in 4 of the last 5 tracked years and positive free cash flow in 4 of 5 years, yet 5-year revenue growth is -11.1%, 5-year earnings growth is -16%, and the current quality score (29) ranks last among six tracked FMCG peers.
- A CNBC TV18 report (Aug 3) describes 'buy' ratings at an eight-month high following multiple analyst upgrades after Q1 results, while the stock trades 29.25% below its year-ago price and below both its 50-DMA and 200-DMA.
For informational purposes only. Not investment advice. VivaTrades is not a SEBI-registered Investment Adviser or Research Analyst. Market data sourced from public feeds; consult a registered adviser before any investment decision.
Fundamentals & technicals: refreshed 11 Aug 2026 · refreshed daily at 01:00 IST
AI synthesis (narrative, snapshot, strengths/weaknesses, peer ranking): generated 11 Aug 2026 · rotates through NIFTY 500 every ~5 days